Monday I asked you one question:
Where are you most stuck right now?
I gave you six possible answers.
Only two answers received votes.
Half of the votes went to:
“I have several ideas, but I don't know which one is worth pursuing.”
The other half went to:
“I have something to sell, but I can't consistently get customers.”
That's interesting.
They're almost opposite problems.
One happens before you build.
The other happens after you've already built something.
And I could look at those results and immediately start thinking about things I could create to solve them.
That's exactly what I'm not going to do.
Because Monday gave me a signal.
It didn't give me validation.
There's a difference.
I've made this mistake before.
You hear customers mention a problem.
You recognize something you know how to solve.
And your entrepreneurial brain immediately starts building the solution.
The product.
The course.
The software.
The funnel.
The website.
Pretty soon you've invested weeks—or months—solving something without ever figuring out how badly anyone actually wants it solved.
That's backwards.
A problem isn't necessarily a business opportunity just because somebody has it.
The better question is:
How much does the problem hurt?
Does it cost you time?
Does it cost you money?
Does it keep showing up?
Have you already tried to solve it?
Would getting it fixed actually change something?
That's what I'm trying to learn.
So let me ask you one more question.
